I'm leaning this way myself. To many posts in such a short time.
Yes Lulu and Archer...me smells the makings of a gimmick, but am not sure. But, if it is a gimmick, as the astute Groink pointed out, how did the gimmick get the account approved so fast? Unless it's such a well connected gimmicker that they have Ron at their fingertips to make accounts whenever.
Or it could have been a gimmicker who had the foresight to activate this account long ago when Piana was a bigger deal a year or two ago, but never really took the account out for a test drive. Until now.
As well, if this is a gimmick, it's a master gimmick. Because it would be so much fun to sling mud at Rich (as a gimmick) and it would be hard to drag it out. This "Amy" isn't really giving us anything juicy, and a gimmick (if poorly run) would have said something stupid by now, no? So maybe it really is Amy, and she's having second thoughts about really dishing something worthwhile (of course, maybe she doesn't have anything and is truly, an actual woman scorned by an alpha male).
These are the thoughts that pre-occupy the lizard portion of my brain today.