Bodybuilding needs a Dana White. Look at what Dana White did for ther UFC. It has gone mainstream, sanctioned, widely accepted, widely popular, and getting bigger each day.
The IFBB has clowns running the show. Even worse, most of the athletes and competitors have ZERO business and marketing skills. Basic economics seems to defy the mentality of a lot of bodybuilders who want to consider doing bodybuilding as a profession.
If I were running the show, the first thing would be to get a cable tv station like Spike or VH1 or TLC and run a reality show with amatuer bodybuilders. Take them each 12 weeks out and give each the same time for prep, same amount of $ for food and supplements, etc, and see who improves the most. You could do so many things with that.
Look at the Ultimate Fighter, that's a great show!