This thread and Reeves career as a sword and sourcery film star of the 1950's has made me think.
We all know who the market for bodybuilding magazines was back in the 40's and 50's when the bodybuilders were photographed naked.
But what about the gladiator/sword and sandal/Hercules films? Reeves, Park, Gordon Scott ,Brad harris , Lou Dengi etc
The market was abviously gay adult men. There was even a joke about it in Airplane.
I guess wealthy gays would pay a lot for Hercules to escort them to dinner. Not saying that Reeves would take part in uphill gardening mind.