why is he good for it? why would anybody, in their right mind, want to emulate him?
He is an example how someone can achieve something in life by bodybuilding. I'm not saying he is Jordan or anything but he is multimillionaire with nice lifestyle etc... things that young people in general look up.
He speaks well, acts as normal well behaving man, is 110% dedicated in his business... list goes on and on.
Good role model for anyone. Surely braking general prejudice for some point when he appears in mainstream media.