would that 66 shit actually hurt anyones business in the fitness industry? especially of people's like piana, o'hearn, the horse smile? they are people who live in social media, they know all the memes and vines and slogans of today or at least they should, so i would think the customer base is mostly trendy young meat heads of today. imo the 66 shit is not hurting noone, if anything it brings ominous humor on the plate that everyone is already familiar about.
i read few of piana's tweets and his grammar and style of writing, his entire writing theme is definitely not targeted for high class business people, but that's just my opinion.