Isaac, I didn't know you were such a "purist". Bodybuilding is meant to be fun. It's a sport, hobby, lifestyle. If you can't have fun with it, then it becomes boring; and, in my opinion, THAT'S WHY IT'S NOT MAINSTREAM. It's because, our industry as a whole takes ourselves too goddam seriously. We think we're so freakin' important. When we learn to laugh at ourselves and drop the "body armour" muscle-bound persona, we'll "open" ourselves up to the rest of the world. And, perhaps, just perhaps, they will embrace us as approachable, real, people-- not some cyborg, muscle-freaks, that can't relate to the rest of "mainstream" society.