Dude we have been over this countless times on this thread.
Yes, there will always be shitcoins launched in attempts to suck money from Bitcoin's ever growing cap. Its nastyt and disingenuous, (and also clearly illegal in many cases, depending on how its done), but the temptations and risk/reward for the shitcoin founders are too great, so it will happen.
Yes, despite every cycle ending with shitcoin collapsing, there will be shitcoiners sucked into thinking that this time they can make money with a new shitcoin in a new cycle.
The people who launch shitcoins are the primary beneficiary of shitcoin launches (and ironically they store their gains in Bitcoin). A small number of people who buy shitcoins will also make money - those closest to the top ot the chain, and those "investors" who are able to get in (and then out) with the best timing ahead of all others.
Many more people will lose money on shitcoins than make money, but all will be hoping they they are able to outsmart and make money at the cost of other shitcoiners left holding the bag.
Shitcoins collapse, and eventually the cycle everything repeats, only with a new generation of coins, and with many of those people burned having learned their lesson and this time sticking to BTC, but still a new and naive class of kids and degens coming along ready to be fleeced.
Again, this does not mean that there will not be some people who make money on shitcoins. Some will. But far more will lose money than make money.