That website you posted Sucks...However, it's still better than caliberfitness..
Its not even in the same league. At least I actually do make money from my site. That site is from Apollo Fulfilment. Basically the owner of the site would get 10 to 15% of revenue minus drop-ship expenses plus a payment of 99.00 a month just for maintaining it with a 2,500 start-up fee just to build the site!!! And the prices still don't match bb.com, dps.com, or even efitstore.
That site isn't even in my league....