39 is too young for the Masters (I assume you mean the April pro show). 40 is prime time--anyone who's 40 & an IFBB pro can compete. Unfortunately, that probably means Kenny Jones, but anyone else who will bring it can do well at this show. It replaces the Masters Olympia, although it's not exactly the same contest. We have an aging population, & more guys will find themselves competing at the masters level as time goes on. Right now the masters IFBB pro cards are the only new ones being given to men. Promoter Gary Udit got 3 new ones approved this last year alone: the card for the masters winner of the North American, a second pro card for the best runner up to the winner at the Masters Nationals (like the USA, which gives 2 cards), & a pro card for the over 60 winner. Charlie Urrego (60 winner) & Nate Wonsley (best runner up) reportedly got pro cards after the fact when the new cards were approved.