Clever!
I haven't flipped through FLEX since the 1990's. Why did I stop? I
grew up... I quickly concluded the articles were
repetitive... how many ways can you say the same thing? Many photo spreads felt like
soft core porn... if I want porn I'll get the real thing and it will be hard core. The internet made the magazines
superfluous... you can get all current and past contest coverage with a click of your mouse for free. Why wait and pay for a monthly magazine?
Bulk... who wants to store or tote around years of magazines? Since my first FLEX in about 1994 I've moved about 10 times (not an uncommon number for grad students chasing fellowships or young academics).
Someone above said it: print is dead (or dying). As in nature, only the strong survive. This kind of magazine has a window: guys in teens and twenties. A man still reading FLEX in his 30s, 40s, or 50s needs to move on.