The fact is that all the mags are disappointing. The reality is they must conform to the current market in order to maximize sales revenue. This basically means courting all those wannabees and muscle worshipers to buy the mags to see the "inside" of BB'ing. Name one mag that does not regurgitate its info., advertise crap for supps, rehash old news, downright lie to its subscribers(been there seen it), promote the circus nature of what this sport has become, etc... Perhaps with Lee being MM's new athlete, Kennedy will design changes that will improve the overall acceptance of MM and achieve greater fortitude in the industry. And rememer, Lee is making a living being sponsored as a Pro BB'er. I can think of many other ways other Pros(guys and gals) are making a living, that are far less respectful.