I think there's still a market for magazines. The turn off is the current format. Too many ads flood the magazine and it balloons to 300 pages of a mess. If you took all the ads out of Flex, condensed it to just content, then added 1/5 of the ads back and lumped them in the back of the magazine, people would love that format. But, that's wishful thinking, since the reliance on advertising money is out of control.