I don't know WTF this is:
I believe I may be able to shed a little light here: Due to tightening budgets, in lieu of an actual cash prize for first place I've heard that some competitions are now offering in its place the abject humiliation of your vanquished opponents. This is apparently achieved by making them kneel in a circle at your feet, hold each others hands while staring admiringly up at you, and then finally simulate group fellatio while you crunch out your favourite poses for the official photographs...
Second prize is a set of steak-knives...