If you think about it, its a perfect business strategy and opportunity. Given the whole body movement acceptance regarding overweight people, this club gives BBWs a perfect place to shine. Clearly, if they were to go to a standard club, they would get lost among the mix of model looking type women. But in a place like this, they SHINE!! For that night, they are the stars of the dance floor, being admired by many of men who like the bigger type. They don't have to compete with the size 0's or 2's because get what? For that night, size 22's are the thing! Also, this club men who like bigger women the perfect opportunity to get exactly what they want. Its a win-win situation for the men and for the BBW's.This will equal big money for the owners.