Of course money overrides someone's political opinions.
Many people who are against the NFL players kneeling, would sooner take their money than harangue them for kneeling.
I can't blame Coach, really. Who can? I mean, he's hypocritical in the sense that he despises NFL players for kneeling, but then has no problem taking their money or using them as endorsements for his business. But, again, I would do the same thing if I owned a business. I can't hold that against Coach.