From what I understand, he was never offered any one-fight deals with UFC.
They were only offering him a deal where he would be figthing multiple fights in UFC.
Which, from what I understand, is where the disagreement was/is.
My gut feeling is that the fighters right now are getting too little of what the MMA industry is generating.
Look at Formula One, or basketball, or soccer.
Even average names in those sports earns sometimes multi-million dollars.
Hopefully, fighters will leave, or threaten to leave UFC, until they are getting the biggest share of the earnings.
The promoters should only have a slight percentage - they're not the stars, they're not in there risking everything.
Conversely, look at NBA.
Who's got the biggest salary - Lebron James or David Stern?
You are right, the last offer was a multi-fight deal worth about $30 mil. The UFC had met all of his other demands, including the option to fight Sambo if he desired. The only hang-up that was last reported was that Fedor wanted the UFC to co-promote with M1. The UFC declined and I do not blame them. Why let another org ride on the coattails of UFC when they have nothing to offer long term except one fighter, who quite frankly the UFC can and has been successful without.
Here is one of many sources on the topic
http://www.mmafighting.com/2009/07/30/fedor-emelianenko-turns-down-three-fight-ufc-contract/Fedor Emelianenko said on Wednesday that he does not intend to sign a contract with the Ultimate Fighting Championship unless the UFC agrees to promote fights jointly with Emelianenko's promoter, M-1 Global. Since then, several Web sites have reported that Emelianenko had turned down a six-fight contract with the UFC worth $30 million.I agree the fighters should be paid more, but how can they leave the UFC? With sponsorships and PPV buys, how can a fighter make more in any other org? Where are they going to go? Another thing the UFC offers is exposure that leads to better sponsorship money for the fighters than any other MMA org.
You can not compare the UFC or MMA to any of the other sports you mentioned. MMA as a whole has less sponsorship/advertising money coming in. Basketball, Soccer, Baseball, Football etc. have been around much longer. They make huge profits on advertising with company's like Nike, Multiple beer company's, Financial institutions, etc. The UFC is young, in time they may. This has a lot to do with how well an athlete is paid. The UFC does make a lot of money, but these fighters are making a lot more than they were even a few years back. The UFC is also dumping a lot of money back into the org to help it grow worldwide.
Afterall, nobody is forcing these guys to fight in the UFC. The UFC has a right to make as much money as they wish, just like any sport or business.
If you were to compare the economics of today with what they were when baseball, football, soccer, basketball, etc, started out, players were not paid on the scale that they are today. Owners of these sports/teams are making a higher profit then they were when they just started out.
Same is true with the UFC. Afterall, Dana and the Fertitas have only owned the UFC for a little more than 10 years. Look how much they have done for the fighters in this time.