It's called the Wondershirt and its makers say it will do for men what the Wonderbra does for women.
What apparently makes it wonderful is same compression technology used to squeeze Olympic swimmers into their swimsuits.
With the Wondershirt, everything gets pushed together providing support, a trim look and definitely a slimmer fit.
Michael Flint is with Equmen, the Australian company hoping to start a male underwear revolution.
"Men are objectified just as much as women are. The playing ground is even," Flint said.
The Wondershirt went on sale in Britain this past winter and for $90 dollars, now you can buy one in Canada.
"It is tight ... Its pretty form fitting, but I see what you mean, it does make you stand up," CBC Reporter Chris Brown said. "It does have a bit of a compressing effect."
CBC decided to set up an impromptu focus group to get some consumer reviews at Vancouver's Kitsilano Beach.
The reactions were mixed.
"If I saw someone running down the street like that I would definitely look," one woman said.
In case you're wondering, the same compression technology works for boxers or briefs as well. It supposedly enhances your look from behind, and for the front, there is what's called a "precision pouch.? is how many of you twinks already have one?
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