Vince has changed the nature of the beast. His business model is to sell the WWE brand and not so much the individual wrestlers. By having the title change hands so often, no one wrestler can hold Vince over a barrell
That’s a great observation, and a very true and accurate one as well.
The old man actually started this practice shortly after acquiring the Fed from his dad.
The signs on the marquee used to simply read the names of the wrestlers & the matches on that card.
Vince soon replaced the wrestlers’ names with three big letters: W – W – F.
At minimum, this sent a strong subliminal message to everyone.
It told the wrestlers that the company
(Vince) was bigger than they were, and it suggested to everyone else that it was the WWF “machine” selling out arenas – NOT the individual talent.
It took perceived power away from the wrestlers because they were no longer “the drawing force,” but rather a small, expendable part of a company that was billed over them.