Look, it all comes down to money and business! You guys are the dumb ones for believing that the best man wins. It is about what is good for the people in charge of all this. Always has and always will, just ask Arnold about the 1980 "O."
I am not the stupid one for posting this topic. It is the plain truth. You guys are stupid enough to think that every year the "right person" will win. If that was the case, Dexter, Shawn, Nasser, would have won at least one.
If you guys start thinking like business men, then you would be more accurate about who the winner might be.
Start judging these contests in this mind state and you might start calling the winners better.
You
are stupid for posting this topic. You're just another twat holding what he thinks is a smoking gun.
You think that we all think that the best man is going to win. You're wrong. We all would
rather, for the sake of competition that this happens. There is a distinct difference. For every idiot such as yourself purporting that "there must be continuity for revenue building", there's two people disillusioned by mindless incumbency who take their money and run. Point blank, you're wrong. There's no sport or redeeming value in your way of thinking. Its hilarious. Jay is not a talisman of bodybuilding, he is not the advert you run for 10 years because people love the theme tune, he is not your key to brand recognition. He doesn't have that.
Furthermore, go do some research into the "WBF", the moment in bodybuilding history where it had its biggest chance to go mainstream. Failed miserably. Watch the shows. You'll notice something. Its boring. It is never going to be engaging. Never. There's no hiding from the fact that its boring. You're accosted by a severe level of delusion if you think that bodybuilding is going somewhere. At best, it is a stable income for the powers that be. People not willing to take risks. Hence their line of thinking. Its not about the marketability of Jay atall. Its about the fact that they've got themselves a consistent stream of income and fiddling with the formula might threaten this. Nothing to do with the muppet at the top. The risk they took was last year when they let him have it finally.
Its a shame, because the general public are on the whole fickle and would much rather the drama that goes with frequent champion changes. If bodybuilding was going to appeal to the masses it would be based on "soap opera" theming ala Wrestling (and the WBF).
If I had to guess you're a small business owner who has purchased his first marketing book and suddenly believes he is an expert.
