Toronto, ON
June 13, 2011
UFC LIGHT HEAVYWEIGHT CHAMPION JON ‘BONES’ JONES ENDORSES SMART PROTEIN BARS
Jon “Bones” Jones, the reigning Ultimate Fighting Championship (UFC) Light Heavyweight Champion, will endorse the all new line of Smart Protein bars, protein shots, and ready-to-drinks from MuscleTech. Smart Protein products launch this month at GNC stores and mass retailers throughout the year. In addition to live and online appearances for Smart Protein, Jones’ champion physique will be prominently featured in Smart Protein consumer marketing.
“I’m a Smart Protein fan,” says Jones. “They’re packed with protein, taste great, and provide incredible energy. I got some of the first boxes to roll out and nobody’s getting these from me!”
Jones, who is represented by Malki Kawa, CEO of First Round Management, is the youngest champion in UFC history and is ranked the #1 Light Heavyweight in Mixed Martial Arts (MMA) by ESPN. Jones, 13-1 overall, won the 2006 NJCAA wrestling championship, has a strong background in wrestling, Jiu-Jitsu and Muay Thai. The Endicott, New York, native currently fights out of Jackson’s Submission Fighting in Albuquerque, New Mexico. Athletically gifted and charismatic, Jones has risen to the top of the MMA world in just three years. Jones is expected to defend his title in the fall of 2011.
“Jon is a champion who trains smart, and Smart Protein products provide great-tasting protein for athletes on-the-go,” says Vincent Scalisi, Chief Marketing Officer of Iovate. “Jones is an elite athlete with an incredible work ethic. He’s a charismatic, All-American champion and we’re honoured to be in his corner.”
“Iovate is a leading company in sports nutrition supplements,” says Kawa. “They’re an ideal partner for Jon. I'm honored to have aligned the top fighter in the world with them.”
Smart Protein products are the newest innovation from MuscleTech, a leader in sports nutrition supplements for over a decade, and will be available at thousands of retail locations across North America. Smart Protein is an advanced on-the-go line of supplements designed to help build lean muscle, increase energy and improve performance in athletes, fitness enthusiasts and serious weight trainers. All Smart Protein supplements are engineered with the highest commitment to science and quality to deliver superior formulas that deliver amazing results.