Obamacare Marketing Drive Delayed Over Fears of Website Crash
Newsmax ^ | November 27, 2013 | By Todd Beamon
Posted on 11/27/2013 11:21:53 PM by Oldeconomybuyer
An Obamacare marketing campaign is being put on hold because the White House fears that a rush of customers to the hobbled HealthCare.gov website could crash the system.
"Our concern is that we want to make sure that people have the right expectation going into this," Jennifer Palmieri, White House communications director, told The New York Times.
"Early October was a frustrating experience for users," Palmieri said. "We are preparing for the outcome that we have as many or more visitors as we had on Oct. 1."
About 4.7 million people visited HealthCare.gov that first day, Obama administration officials told The Times.
According to the report, administration officials are encouraging Americans to use the site but are working to not create too much demand. HealthCare.gov is greatly improved, officials said, but they cautioned that it might not work well for everyone.
"We are definitely on track to have a significantly different user experience by the end of the month," Health and Human Services Secretary Kathleen Sebelius told state and local elected officials in a conference call on Tuesday, The Times reported.
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