ON whey protein used to be affordable on most internet companies but not its a bit ridiculous....i used to pay $26 not im paying $42 and thats after i looked around for the best price
You are talking about the 5lb. Yes, Optimum Whey GOLD standard protein is around that price. They have a Classic protein which is cheaper, but you dont see that around as much.
Last year from January to September, prices of whey went up 2-3 times, each about $3. It was crazy, and being in a supplement distributor business, seeing the prices being passed on, we had no choice.
However, it the last three months, prices have come down, and we are just seeing the prices come down in Jan and Feb. Hopefully, more will follow.
Optimum though, has not taken a price decrease, but Champion did.