You would not think so, given that there is hardly any pre-show hype etc. I recall the weeks leading up to the Ironman 08. There were loads of vids (okay, bob licking muscletechs arse plugging their crap whilst he talked to the *pros.*), and the like. Recall the hype on what Heath would look like with his new gains etc. This year seems like a ghost town, even in comparison pre-contest buzz surrounding even micky mouse shows a year or so ago.