. . . was becoming unable to move bodybuilding supplements in ads. If you follow pros who are winning contests, they're slapped into supplement ads as soon as they have won a show. Even if they're not winning, as long as they appear in decent shape they're in the ads. (After all, the ad can always cite the win where they went pro.) That may be why the BB mags were so quick to turn on Titus--he wasn't useful to them anymore, except in a tabloid context.
