perhaps if they'd do some local advertising. all these pro shows seem to limit their ads to the bodybuilding mags. try advertising in the local weeklies. try handing out cards in front of local gyms.
Agreed. A simple lesson in Marketing 101 would result in a packed stadium at the next BB show, but BB promoters have yet to learn that lesson. It also helps if you promote the events with the help of gay people who actually live in the area. The locals know where upcoming shows should be advertised (gyms, newspapers, word of mouth, parties, etc.)
Another and perhaps more important variable is the need to openly embrace your (gay) audience—literally and figuratively. The gay population in cities like NY, SF, LA, tend to be politically minded. They are not going to patronize and $upport a show where BBs are homophobic, hostile, or cop an attitude when someone who is gay wants a picture or to cop a feel of a bicep. I totally understand if a BB is not comfortable with this, but if that is the case do not expect gay patronage.
The gay community has a long memory; we remember our friends and our enemies. One nasty comment, slur, or bad attitude can erase gay support for years.
Finally, (and this is just my opinion), these shows are far more interesting to bi-curious/closted guys than gay guys. An out gay guy, assuming he wants it, is already having lots of muscle sex, watching muscle porn, etc. and is not necessarily going to be titillated by BBs prancing around on stage.
