The fitness apparel industry is absolutely saturated that’s why it’s not my focus. Focus is more surf and surf culture casual wear than actually targeting the fitness market. Since we rolled out last night we’ve sold over 130 units. Hoping by the end of the weekend we double that.
just looked at your website
how does your tshirt focus on "surf and surf" culture
Also noticed the site doesn't mention that the shirt it made in the USA
Even better if they were made in California .... you know to tie into your surf/surf culture thing
Maybe also consider offering a discount for veterans