i disagree.
its not what happens in the ring that matters, it is what happens OUTSIDE the ring that matters. thats why a boxing match can go on and a fight breaks out in the audience and people watch that instead.
thats why we watch mike tyson vs lewis press conference. (5+ million views on youtube)
chiesa vs kevin lee press conference brawl was more entertaining than the actual fight.
conor mcgregor and nate diaz press where they throw bottles at eachother.
jon jones brawl backstage with daniel cormier (nearly 7 million views on youtube)
chisora vs david haye press conference brawl (5.7 million views)