Pac,
I wasn’t around for it, but I’ve conversed with several people, including JPM, and have done some reading on my own.
Here’s some of what I know, and bear in mind, I’m going from memory here.
Rheo Blair, like Vince Gironda, was ahead of his time.
I believe his real name was Irvin Johnson – not sure why he changed it. He was born in 1921 and became a nutritionist some time in the 1940’s. Blair was also heavily involved in bodybuilding nutrition, which was quite unusual, as bb was a rather obscure activity in those days.
Sometimes called “The Original Dr. Adkins,” Blair was the first authority on the matter to advocate a high fat/low carb diet – even for his bodybuilders.
He produced a line of supplements, the most popular of which was his protein mix.
The powder consisted of a blend of egg and milk proteins. Blair recommended mixing it with heavy whipping cream or half & half. The addition of the cream supposedly created an amino acid profile and fat:protein ratio that closely resembled human breast milk, which Blair believed was a superior growth formula.
The powder was on the pricey side, but people who used it SWORE by its effectiveness.
Blair also made some kind of amino tablets or capsules, of which guys took PLENTY. Dessicated liver tablets were quite popular back then, and I believe Rheo also had his guys taking those as well.
Part of the effectiveness – I believe – of Blair’s instruction was nutrition timing, and literally being in a constant anabolic state. Between the shakes, meals, and pills, he had those guys consuming “something” throughout the day. The tablets made it easy to keep aminos in the blood without the need of eating a solid meal every hour.
If interested, many guys today who add protein powder to whole milk or cream report better gains. Beef liver tablets are, well, beef liver. You know the importance of red meat in building muscle, and liver tabs are still popular with many trainers today.
Amino acids? Look at Milos’ pre, intra, and post workout drinks – lots of aminos in those.
Blair was onto a lot of things that didn’t become popular for another 50 years, and you can see their presence today.
Definitely worth reading and learning more on your own.