Maybe he's going all out this year and then quit?
Didn't he say long time ago that he's gonna stop at 35 or something?
After all, he achieved his goals in bodybuilding, he has earned a shitload of money, won the Mr. O two times.
He's a smart guy, so he knows that this is probably the last year he'll get a gift. Wolf and Victor are "paying their dues" (in other words, getting royally screwed over) but will be on a whole other level as Cutler soon enough. Plus for health reasons it's obviously smarter to get out while you're still healthy.