The thing is gaining popularity amongst gurus again. 
Yeah, it's called lipo suction.
I believe that you can keep new fat cells from settling in an area that they would have been accustomed to by keeping the area active and blood flowing. You might call that "spot reduction" but that's not really what it is.
How do you keep the sides of your low back active with blood flow? Broomstick twists everyday?
The most active areas of our bodies seem to stay the leanest, but the whole "exercise that area to reduce fat" is more than a little misleading.
Hence, teh abdominal machines always in use.
