I think it's safe to say he know's what he's doing!
Really? He's alienated half his listeners in the last year with his neocon position on issues. He's working each week to get int he headlines with racy comments. He's pushing the envelope.
People push the envelope right before they jump the shark. Trump/Rosie fight is a last ditch effort to save the APprentice and keep rosie on the air. It's like that.
Rush will always have a loyal base in people who believe that listening to dem beliefs mean they're going to hell. THey will ignore things like wars of aggression for resources, they will justify 150k dead civilians, they will ignore some facts and put their time and mental energy into small issues.
I feel bad for these people, cause they can't put into words how they feel about defending actions which are morally wrong. THey just appoint Rush as their babysitter til they meet the Good Lord. They really see the hippie playing a guitar while talking about peace as EVIL, but see the general ordering carpet bombing of villiages as GOOD.
All I know is, I'd hate to have to defend that position to God when I arrived. To defend a position is to perpetuate it.