right where I used to live there was a hardcore gym called "muscles" and about 1/2 mile away they opened a powerhouse "fitness center". dB's only up to 100lbs, "Powerhouse TV" on all the time, TV's everywhere. That was about 5 years ago. I was in the old neighborhood over the weekend and muscles was packed..powerhouse, not so much.
there's another hardcore gym in my area, I go there every once in awhile, I work on the other side of town so it's a little out of my way to go there-I train at a powerhouse by my work....anyway the hardcore place by my house is always packed. Lots of cools stuff there, I'd love to train there fulltime. They've got 2 powerlifting teams you can join, karate class, boxing class, dumbells up to 130's, hammer strength machines, some old nautilus machines, tons of free weights, 4 or 5 power racks, a bunch of "old school" machines and a portion of the gym is outside in a "pit" like muscle beach..they even call it "muscle beach" it's cool as hell to workout there in the summer.