It is interesting stuff for sure. But, I am wondering if it is not more of a marketing scam than anything else. I mean how many products are out there that give you an immediate physical response? I mean think about it, you feel the effect so you say to yourself this must be working. From a marketing stand point it is genius, make people feel something and that equates to a product that works or actually does something. In reality it might just make you tingle and the rest is placebo, which is still good. I am alway complaining about not having energy to work out after work, so the guy at the gym gave me some White Flood. I am not sure yet if I will actually buy some, but I am still taking what I have Just to get my TINGLE on:)