What are you talking about?
Modern bodybuilding is failing. It is obvious for everyone to see. One of the main reasons, IMO, is because physiques like Palumbo's make people immediately disgusted upon sight. It's not like it happened by accident either. I mean the type of shit he must have taken to ruin his body in this way would probably boggle one's mind.
Modern Bodybuilding?
Regular people have always thought physiqes of the top guys were "disgusting" That why Im not sure why you say bodybuilding is failing? It never was and never will be more than a niche "sport" What do you feel bodybuilding should be? Like the NFL or baseball in popularity? Its better off being basicaly underground anyhow, then it can stay pure, to the few 100,000 in the world that pursue it hardcore.
And IMO like I have said I have seen pics of Palumbo where he looked pretty damn good. But it is all subjective. A piece of art or whatever may look great in your eyes, but I may think it sucks, really no reason to start talking someone down and calling them names.