In my view, it isn't about judging, mass vs. aesthetics, or even anabolics.
The perception that bodybuilding has to overcome is that bodybuilders are just "mirror athletes" (i.e. they do NOTHING with their big muscles).
Training doesn't count, as virtually every major sport/athletic endeavor (baseball, football, basketball, pro wrestling, etc.) trains with weights. Bodybuilders must do something with those massive physiques, BESIDES pose and flex.