WHAT IS THE ULMER SCALE?
The Ulmer Scale is the film industry's premier series of powerbases for tracking, measuring and ranking the star power of more than 1,400 actors worldwide. Polling dozens of leading deal-makers from Hollywood and key international territories, the Scale uses a 100-point ranking system to measure bankability, the key component of star power. Bankability is the degree to which an actor's name alone can raise 100% or majority financing up-front for a film. Often it is the most critical factor in determining whether an actor is hired for a project. The Ulmer Scale tracks it exclusively for all three film budget levels: art house, mid-range and studio-level features.
Arnold Schwarzenegger's ranking: 98
Which means that film financiers stand a 98 percent chance of recouping their investment in worldwide upfront sales before a single frame of a movie is even shot.