I enjoy the nutrition discussions in PLUSA as well as the interviews with athletes. The problem is that if there were no ads in it you would have about 15-20 pages of actual writing. Now, about half of that would be meet results which I would just search for online if interested. So we are left with about 10 pages of actual usable info.
I counted the full page ads in the April issue and there were 62 full page ads in a 110 page magazine. And every page has at least a 1/4 page ad next to the writings.