I just don't get this "I prefer (Five Guys, Smash Burger, Shake Shack) over McDonald's. Duh, fucking duh! You're comparing an $8+ burger to a dollar burger. 90% of the time I go to MCD is through the drive through and I'll be eating while I'm driving. There's no way I could eat a Ted's Bigger Burgers (what we have in Hawaii) while driving. It's too big, too messy and I can eat McDoubles everyday and save money.
I have five McDoubles in my freezer right now. Now when I go to work I can just Microwave two of them and eat them in my car on my way to work. No mess, 50 grams of protein, all for $2.
People go to McDonald's for price, convenience and speed. Not for a high end dining experience.