As many have said- this is great marketing. This whole scenario reminds me of 2001 when everyone thought Cutler beat Coleman. I believe all this talk will push Heath to another level of training like it did to big Ron. For Kai to win however, is going to really take two things: Now that Heath has seen Kai's best, will we see a new improved freakier Heath? If he keeps quiet and does a "Cost of Redemption" mindset like Coleman did and puts the effort in the trenches, there's no way Kai will beat a younger, motivated Heath. 2nd, the powers that be will have to find a way, to forgive Kai for his past history of behavior outside of bodybuilding. I don't see the families of the general public wanting to shake hands or taking photos with Kai beacuse of his past behavior, but Kai won the Arnold so who knows?