The sauce is a good idea, if its low in sodium, and its good for low carb dieters.
The only problem is the name is generic, and the logo sucks.
If you going to start a company spend a lil bit of money and come up with a good looking logo, and the wording has to look professional
When your product is sitting on a store shelf you only have maybe 10 seconds to make a good first impression.If a product looks cheap, they think 2 things?
1) Its made in a garage or kitchen sink ..2) It doesn't contain the ingredients the label claims.
I wish the the guy the best of luck.But for $500 -$1000 he could have a graphic designer make him a clean logo with "tight" lettering .
I know he wants to look all hard core and all but his logo looks like it was hand drawn by and 8th grade student, or an adult who thinks he knows how to draw.
Its a shame its probably a really good tasting sauce, but with that logo, I wouldn't touch the stuff.It looks like me makes it in his house.
