Bodybuilding is just fine. It's still a niche or "cult" sport.
But, in my view, the web saved bodybuilding. ESPN dropped it in the late 90s (no more "American Muscle). Another channel dropped it (no more "Muscle Sport USA"). WBF Bodystars unfortunately was a flop.
But, with the internet (especially YouTube), mainstream press isn't needed anymore to reach bodybuilding fans.
I'd rather find out the results of a show immediately and see footage shortly thereafter than having to wait 3-6 months for the magazine or to catch American Muscle at 2 a.m.