I wouldn’t say it’s dead, but it’s definitely on the decline.
“Yes, orange juice sales have declined by year in the United States in recent years. In 2021, orange juice sales dropped 4%, but increased by 5% in 2022. In 2019, orange juice consumption per capita fell 40% from 2010, to 2.25 gallons. In 2022, Americans consumed about 17.8 liters of orange juice, down from about 20 liters in 2015.”