Bang energy drink - losing market luster?

[dknole]

Anyone have access to this article in full (to the full article)? https://www.bloomberg.com/news/features/2022-10-06/bang-energy-s-drink-empire-is-losing-its-buzz-is-its-ceo-to-blame?leadSource=uverify%20wall

[Rambone]

Anyone have access to this article in full (to the full article)? https://www.bloomberg.com/news/features/2022-10-06/bang-energy-s-drink-empire-is-losing-its-buzz-is-its-ceo-to-blame?leadSource=uverify%20wall

Arvilla called this shit weeks ago! Guy has an eye for market behavior while prowling the food court

[GymnJuice]

The applause had died down by the time Jack Owoc mounted the stage in a Manhattan conference venue in June, a microphone in one hand, an energy shot in the other. He moved in to fist-bump the outstretched palm of the moderator, then sidestepped him. Four hundred pairs of eyes surveyed the billionaire. He wore a shiny Renaissance-meets-Miami-nightclub blazer, an even shinier button-up, New Balance sneakers, and a joyless expression. Slung around his neck were two thick gold chains, and on his chest rested a big, bedazzled lowercase B—the logo of his company, Bang Energy. Through his veins coursed the caffeine equivalent of about nine cups of coffee.

“God bless you guys,” Owoc said. “Look, we’ve got to take this up a notch so can I ask everybody to stand up, please, because this is Bang Energy, I exude energy, I am energy.”

He flashed a faint smile. A handful of people clapped. One lone voice hollered.

relates to ‘I Am Energy’: Inside the Bang Billionaire’s Reeling Empire
Owoc at an industry conference in June.Photographer: Jeenah Moon/Bloomberg
“I need you to take out your Bang and take a sip because we got to get up the energy level in here,” Owoc said. He motioned to the crowd. By their feet were 16-ounce cans of Bang: the source of Owoc’s fortune and perhaps the most improbable success story in the beverage industry. Each has enough caffeine to make a heart race an entire afternoon.

“Let’s all have a Bang together,” Owoc said and took a swig from his shot.

Ninety seconds later—after he’d twice declined the moderator’s invitation to sit down; run through the salad days of his soaring, and now stagnating, company; and disparaged two rival energy drinks—the moderator cut him off. “Can we go from the stage to the chair?” he asked in the tone of a parent dealing with a difficult but amusing child.

Owoc, who’s 61, shook his head.

“No, we cannot do that. I’ve got too much energy. This is Bang”—he raised his right arm to the sky—“we’re bringing the Bang! Who wants to bring the Bang?”


Laughter filled the air, and Owoc, who’d nervously paced backstage an hour earlier, seemed to relax a bit. This was supposed to be a normal Q&A at an industry conference organized by the trade publication BevNET, but the owner of Bang Energy plays by nobody’s rules except his own. After all, his is the brand that came from nowhere and shot past $1 billion in annual sales, put a scare into Red Bull and Monster, and turned this man from Miami into a glitzy, hyped-up cross of business, Bible verses, science, sex appeal, and cocksure ostentation.

“I didn’t know there was someone who could look more like he founded Bang Energy,” comedian Morgan Leinwohl once remarked, “but somehow this guy’s done it. Jack is if Florida was a person.”

Over the next half-hour, as Owoc strutted back and forth onstage, sermonizing like a televangelist, the moderator peppered him with questions about the storms ahead. Key among them: What about Bang’s soured distribution deal with PepsiCo Inc., which threatens the whole business? And what about the recent court ruling that Bang must pay a royalty on all future US sales to none other than Monster Beverage Corp., its archrival?

Owoc responded sometimes jokingly, sometimes not at all. “God created you very special,” he told the audience in one of several words-of-wisdom interludes. “Be yourself; if you try to be someone else, you will eventually fail.”

Later that day, after Owoc had left, the venue was abuzz with different versions of the same bewildered questions: The garb, the gold, the preachy tirades—is it just a show? Or is this who Jack Owoc is?

Ask those who know him, and you’ll get what-can-I-tell-you smiles and shrugs: Jack is Jack. The obstinacy and self-belief he displayed on that stage are what fueled his rise. But the trouble keeps coming: Sales have been falling, and on Sept. 29 a federal jury ordered Bang to pay Monster an additional $293 million for deliberately making false advertising claims. It remains to be seen whether Owoc’s old methods are enough to meet new challenges.

relates to ‘I Am Energy’: Inside the Bang Billionaire’s Reeling Empire
Owoc crowd-surfing at the Bang booth at the Arnold Sports Festival in 2019.Photo illustration by Breakfast for Dinner for Bloomberg Businessweek. Owoc: Instagram/bangenergy.co
Starting an energy drink company is a hopeless endeavor. Water, coffee, tea, juice, milk, and alcohol account for 85% of what the average American adult drinks on a given day. Legions of companies fight for the remainder. Energy drinks face yet another hurdle: Most people can take only so much caffeine.

Since Red Bull landed on US soil a quarter-century ago, more than 1,500 rival brands have been introduced here. Most don’t exist anymore. It’s hard to entice investors. Products fight for limited shelf space in stores. And industry veterans say most new drinks simply aren’t novel or particularly good.

This bleak backdrop makes Bang’s success all the more remarkable. Sure, 2 out of 3 energy drinks sold in the US are either a Monster or a Red Bull. But Bang has third place in the $18 billion-a-year market. Many applaud Owoc for breaking through and for bringing flavors into a category that for a long time lacked variety. If you want Radical Skadattle, Rainbow Unicorn, or Wyldin’ Watermelon, there’s only one place to get them.

Is Owoc a business genius? Bang didn’t answer questions or respond to numerous requests for comment for this story. But more than two dozen people who spoke with Bloomberg Businessweek said the answer to that question is complicated. It’s clear that Owoc has a keen instinct for product development and is a tenacious negotiator. He’s hired many people from established beverage giants to organize Bang’s sales and distribution. On good days this is a potent combination, and it’s helped propel Owoc’s net worth to about $3 billion, according to the Bloomberg Billionaires Index.

Then there’s the side of him that few want to speak about on the record: the mercurial emperor who oscillates between paternal benevolence and erratic ruthlessness. Bang has no board of directors or outside investors. Owoc answers to no one. And he can be dangerous to cross. He recently spent millions of dollars suing four former Bang employees for breaching their noncompete agreements. One of them, who admitted to some of Owoc’s allegations, agreed to never work in the industry again. Two others, who settled without admitting wrongdoing, each owe Bang more than $1 million in fees and damages. The last one had his case stayed after he filed for personal bankruptcy in July.

Owoc is known to fire people public-execution-style, using email and copying scores of other employees. According to court records, he once accused his general counsel of racketeering and embezzlement and later explained the attorney’s termination in a memo: “Tomfoolery was at an all-time high and we had no choice except to excise the cancer and get it out of our organization before it metastasized and killed the host!” The attorney is now suing Owoc for libel. He declined to comment for this story because the matter is pending.

These days, Owoc rarely shows up at Bang’s office in Weston, Fla., before late afternoon, if at all. He mostly rules his kingdom from his $7.7 million home, where executives come for evening audiences that sometimes stretch into the night. As Owoc once told one of them, “The king doesn’t come to you. You come to the king.”

As Bang took off, Owoc began one of the stranger transformations in the annals of America’s super rich

A few hours before his boss arrived at the conference, Gene Bukovi walked into the hall. He chatted with the young women at Bang’s exhibition booth—Bang Girls, in the company’s parlance—then spotted a couple of old business partners. The men shook hands.

“I’ve been trying to avoid this guy,” Bukovi said and nodded at a Businessweek reporter standing nearby, whose calls and texts he’d ignored. He then proceeded to talk for an hour.

Bukovi plays a nebulous but central role at Bang Energy. On paper he’s executive vice president for sales. Others say he’s more like Owoc’s consigliere. The two were born a year apart in the early 1960s and grew up in the same area, between Miami and Fort Lauderdale. They played basketball on the same courts and sat in the same church on Sundays. As young adults, they connected in the gym.

Trace the roots of Bang Energy, and you’ll eventually end up at a handful of Miami gyms that drew the local elite of powerlifters and bodybuilders in the ’80s. Foremost among them was the Apollo, a dungeonlike venue that also was a base for the city’s underworld, where whispers of drug deals, extortion, loan-sharking, and even killings wafted through the sticky air. Steroids were still legal and were widely used at the Apollo. A former staff member recalls lifting a ceiling tile in the men’s bathroom and finding hundreds of used syringes.

Owoc had taken up weightlifting in high school, after a girl told him he was too skinny for her to go out with. Bukovi picked up bodybuilding after playing football in college. Owoc “had enough of a build for you to know he worked out, but not enough that he was going to jump up onstage in a pair of posing trunks,” says Mark Lopez, who worked at the Apollo back then. Bukovi, who’s shrunk considerably since he was crowned Mr. West Palm Beach in 1988, says he and Owoc didn’t know about the drugs or killings. But both had studied chemistry in college and were captivated by the science behind sculpted bodies and how to find an edge with pills and powders. Owoc supported himself in those days by teaching high school science.

He eventually quit teaching and in 1993 opened a small sports supplement store. In the front room were the products, and in the back, Bukovi says, were a “piece-of-crap chair,” a sink, a blender, a little burner, and a “metal piece-of-crap bed, the springy kind you have at summer camp.” (In Owoc’s telling, he slept on an air mattress.) Owoc called it VitaHouse: vitamins in the front, house in the back. The parent company was called Vital Pharmaceuticals Inc., or VPX for short.

Over the next two decades, Owoc built VitaHouse into a sports supplement retailer with revenue in the tens of millions. Archived versions of the company’s website show Owoc in a dark suit and blue tie, encouraging customers to “live large” and signing off with “Jack Owoc, ‘The Supplement Guru.’ ”

At the conference center, a ringing phone interrupted Bukovi’s storytelling. He stepped away and returned moments later. The boss had summoned him.

“We gotta go,” he told Joey Nickell, his lieutenant, who stood with his hands in his pockets.

What’s the plan for the day?

“I don’t know,” Bukovi said. “We’re gonna find out. We execute.”

“That’s what we do,” Nickell said.

Bukovi nodded. “He tells us what he wants done, and we do it.”


In 2012, Owoc introduced Bang, an energy/pre-workout combo drink. It was sugar-free, had more caffeine than most rivals, and was stuffed with other supposedly performance-enhancing ingredients. It was no instant hit. But in 2019 sales shot through the stratosphere, roughly tripling to $1.3 billion, and Bang’s market share reached 9%, compared with about 0.5% two years before.

Two things had happened. Owoc had hired people from Red Bull and elsewhere to build out his network of distribution partners—companies that ship cans to stores. And Bang had begun a blitz on Instagram and TikTok involving more than 1,000 influencers. Mae Karwowski, chief executive officer of influencer-marketing company Obviously, says the strategy was simple and brilliant: “It’s ‘Do whatever you want, just have Bang in the background.’ They were one of the first brands to do that in a really big way.”

[GymnJuice]

Two things had happened. Owoc had hired people from Red Bull and elsewhere to build out his network of distribution partners—companies that ship cans to stores. And Bang had begun a blitz on Instagram and TikTok involving more than 1,000 influencers. Mae Karwowski, chief executive officer of influencer-marketing company Obviously, says the strategy was simple and brilliant: “It’s ‘Do whatever you want, just have Bang in the background.’ They were one of the first brands to do that in a really big way.”

Open TikTok, type in “#bangenergy,” and you might see two young women in white sneakers and string bikinis dance frenetically across a parking lot, a can of Bang planted on the ground. Swipe: There’s a man shrieking and gushing Bang over a small fire caused by a curling iron. Swipe: There’s a woman pouring water over her bosom; moments later she’s drinking a Bang. They’re all different but the same: upbeat, careless, provocative. Videos carrying the hashtag have been viewed more than 18 billion times.

As Bang took off, Owoc, now a billionaire on paper, began one of the stranger transformations in the annals of America’s super rich. He rechristened his company Bang Energy. He traded his muscle T-shirts and normal button-downs for gaudy blazers and Bang-branded workout gear. He hung chunky gold chains around his neck. Every company-sponsored social media post now had his personal handle in the caption— @bangenergy.ceo. Under this moniker, he began broadcasting everything from shirtless workouts and his children’s birthday parties to long monologues about how to become wildly successful.

One evening, Owoc summoned the film crew he’d hired to shoot a documentary about himself. To fix his thinning mane, he’d had hair transplanted from his face and back onto his scalp. It was time to remove the bandages covering the bloody mess beneath, and Owoc wanted it on tape as a record of perseverance. If you want something, he told the camera, you need to fight for it.

He all but stopped showing up at the office. To get time with the boss, executives had to drive to his mansion at the edge of the Everglades, usually in the evenings, because he rises late. Business was done at Owoc’s kitchen table, sometimes while he ate. One former executive recalled how Owoc called ad hoc staff meetings in his garden, long after normal working hours, and addressed employees from a stage.

In 2019, PepsiCo approached Owoc. In addition to selling its own drinks, PepsiCo is also the distributor for a stable of other beverages, delivering them to retailers on its vast fleet of trucks. The company already had a distribution agreement with another energy drink, Rockstar, and was barred from taking on others. But Rockstar’s sales were falling, and PepsiCo wanted out.

A deal was hammered out that gave PepsiCo the exclusive right to distribute Bang. PepsiCo solved its Rockstar problem by announcing in March 2020 that it would buy the brand outright for $3.85 billion. Now free to take on new energy drinks, PepsiCo announced its distribution deal with Bang a few weeks later.

Many of Bang’s existing distributors, which numbered in the several hundred, were enraged. An executive at one of them, recalling the day the announcement was made, motioned an imaginary dagger stabbing his heart. Ken Sadowsky, executive director at a distributor association in the Northeast, got frantic calls from members saying Bang was screwing them. “I remember thinking to myself: ‘A crazy brand owner is terminating people. Shocking,’ ” he says.

Many also expressed amazement that PepsiCo, the corporate equivalent of a plain gray suit, would link arms with Owoc. One associate recalled a meeting with representatives of Walmart Inc. where Owoc projected a slide featuring three images: one of Red Bull CEO Dietrich Mateschitz; one of Monster co-CEO Rodney Sacks; and one of himself, shirtless, flexing his bicep. The slide’s caption read, “Who’s your daddy?” Could the PepsiCo executives up in New York really think this would end well?

Regardless, for Owoc this constituted a new apex of his improbable career. Bang seemed poised to threaten the dominance of Red Bull and Monster.

Then things began to fall apart.


Owoc says his entire career is a campaign against supplement companies peddling shady products. “I was tired of the lies and deception,” he wrote on Bang’s website. His social media accounts are peppered with videos in which he explains in intricate detail why his products’ bold claims, unlike those of others, are actually true.

He did the same thing in glossy magazines he produced in the 1990s, after he’d opened VitaHouse. He usually dropped some off a few doors down at Gold’s Gym. “His articles were packed with information that was difficult to decipher for a person who didn’t have a science background,” says Joe Troccoli, who worked at Gold’s. “You didn’t know if he was baffling you with bullshit, or if he was real. But God bless him—as long as you’re not hurting anyone.”

In 2008, Monster sued Owoc’s company, alleging that it used deceptive marketing to boost sales of some of its products. Owoc denied the allegations, and the case was settled. A decade later, Monster sued Owoc again. It now took aim at one of the key ingredients in Bang: a substance Owoc calls “super creatine.” Normal creatine helps muscles produce energy for bursts of intense activity, such as weightlifting. Some studies have shown that creatine supplements can boost that effect. According to Owoc, super creatine—a compound he says he created—is even more effective and can remain in liquids for a long time without deteriorating.

Monster accused Owoc of deceiving customers with faux science, saying its testing showed that Owoc’s compound, once ingested, couldn’t break down to release normal creatine. And even if it could, the yield would be so small that you’d have to drink more than 100 cans to see a measurable effect. Owoc refuted the accusations in a statement that, characteristically, made it personal: “Jack Owoc is just too scientifically sophisticated for Sacks to compete. It’s an unfair match—Owoc competing against Sacks/Monster is like Michael Jordan competing against a junior varsity high schooler.”

It could have remained yet another drawn-out court battle between graying billionaires. But one day in August 2019, a man named David Fox, owner of a small California juice maker, called Monster and asked to speak with Sacks.

Decades earlier, Fox had cooked up a recipe for frothy, sugary fruit juices and begun selling them from dispensers in stores and restaurants. He named his company Orange Bang Inc. and trademarked it. In 2009, after Owoc had begun selling a now-discontinued pre-workout drink also called Bang, Fox sued Owoc for trademark infringement. A year later they settled, agreeing that Owoc could keep using the name Bang as long as he stuck to a narrow fitness niche: The products had to contain a considerable amount of creatine and could be sold only in gyms and supplement stores.

When Bang, the energy drink, exploded across the country, Fox’s lawyers sent cease-and-desist letters to Owoc’s general counsel, saying the deal had been breached. Owoc brushed aside the letters. And so Fox, at the encouragement of a colleague who’d seen news about Monster’s tussle with Bang, called Sacks. A few days later the two met and struck an agreement to join forces against Owoc. The matter eventually went to arbitration. The key question: Did Bang actually have enough, or any, creatine in it?

The arbitration was a disaster for Owoc. The scientific expert Bang put forth admitted in his testimony that there was no evidence supporting Owoc’s claims about super creatine. Four studies commissioned to test the claims also failed to find measurable evidence. (Owoc dismissed the scientists who did the studies as “a bunch of little bitches.”) In April the arbitrator ruled that Bang had broken its promise to the juice maker and meted out a $175 million penalty. Worse, he ordered Owoc to pay a 5% royalty to Orange Bang and Monster on all future US sales of Bang. This June a federal judge affirmed the ruling. Neither Orange Bang nor Monster responded to requests for comment for this story.

What’s more, Bang’s marriage with PepsiCo had soured. After the deal was struck, Owoc had expected a leap in sales. Instead they leveled off. Perhaps it was because the pandemic disrupted production, shipping, and foot traffic in stores. Or maybe PepsiCo just didn’t prioritize Bang. Some of Owoc’s associates cautioned their boss to be patient. It takes time to work out the kinks, they told him. But Owoc was convinced he was being sabotaged. In November 2020, less than seven months after the deal was announced, he declared it dead. He borrowed a well-worn phrase from a former US president and reality-TV personality he and his wife had publicly praised and donated to: “We sincerely expected PepsiCo to execute at an even higher level based on their enormous resources and promises. Unfortunately, we were wrong. PepsiCo, you’re fired.”

PepsiCo declined to comment for this story. In a statement at the time, the company said it was disappointed but noted that Owoc still was legally bound to the contract, which wasn’t set to lapse until late 2023. In a memo obtained by the trade publication Beverage Digest, Kirk Tanner, CEO of PepsiCo Beverages North America, said Bang executives “have misplaced blame for Bang’s performance on our execution, despite data demonstrating otherwise.” Owoc’s announcement had achieved little but to further raze his already fraught relationship with PepsiCo.

And that’s where things stood when Owoc took the stage at the conference in New York.

“You have uneasy relationships—” the moderator began, and paused. Owoc, for the first time since he got onstage, stopped and stared at the man. Nine long seconds transpired. “—with both your competitors and your friends, and you often find yourself in court with them.”

Owoc smirked, shook his head, and resumed his pacing. “I’m trying to bring the Bang, and he’s bringing the negativity,” he said.

The questions kept coming, and Owoc kept swinging at them. What about the recent arbitration? “A false ruling by a rogue arbitrator who has no background in science.” What about the competition from upstart brands? “Knockoffs.” His tendency to end up in court? “I worry more—pay attention here—if you’re not getting sued, because that means you don’t matter.”

Off to the side, Bukovi, his lieutenant, laughed. “Once he gets into his rhythm,” he said, “he’s amazing.”

And then there was the pressing question: What happens when the PepsiCo deal ends? Will your old distributors take you back? “We have a bunch of distributors waiting for the transition away from Pepsi,” Owoc said. He knew, but didn’t say, that the unhappy marriage with PepsiCo was over. A week later the two companies would officially announce their divorce, effective October.

By some measures, Bang’s share of the US energy drink market has fallen to about 7%. The recent $293 million ruling in favor of Monster—the result of the 2018 suit—could be devastating. (Bang can appeal it after the final judgment, which could be even higher, is in.) And if Owoc by now hasn’t signed up enough distributors to cover key areas, some large retailers may soon drop Bang altogether, sending sales into a tailspin.

“I think it depends on the level of contrition Bang will show,” says Sadowsky, of the distributor association. “And I don’t think ‘Jack Owoc’ and the word ‘contrite’ have ever been said in the same sentence.”


After asking Owoc about the videographer following him around (“This will be a ‘shockumentary.’ It’s not the normal documentary where you sit there and question and answer and it’s very boring”), the moderator closed out the talk. Over a smattering of applause, Owoc plugged the social media app he said Bang soon would introduce: Ultra Social.

For the next hour he lingered to talk with conference-goers. He then gathered his entourage, including one of his family’s seven nannies, now moonlighting as his assistant, and jumped into a black SUV. It sped off into the warm afternoon. Left on the floor in the empty room stood almost 400 unopened cans.

A few days later, Owoc posted a picture on Instagram of himself in a shiny black blazer and his dazzling pendant. Next to his head was a quote that read, “Power is an intoxicating and unquenchable aphrodisiac.” —With Deena Shanker, Jef Feeley, and Isaiah Poritz

[Rambone]

New Balance sneakers. Jack’s a complete schmoe, no?

[Gym-Rat]

New Balance sneakers. Jack’s a complete schmoe, no?

NB's, made in America, best shoes in the business...

[deadz]

Jack is as phony as they come. Fuck em!

[Rambone]

NB's, made in America, best shoes in the business...

Made for schmoes by schmoes. Grass stains schmold separately.

Jack is as phony as they come. Fuck em!

Are you saying that the 5mg of EEAs, Co-q10 and creatine don’t have any magical benefits that Jack claims?

[michael arvilla]

Arvilla called this shit weeks ago! Guy has an eye for market behavior while prowling the food court

… LOL Chris! …this fucktard WAs everywhere! (Any halfway decent looking whore on instagram was “ sponsored/ on the team!” )   Made a lot of money (annoying the fuck out of us!) then just like “ Shredz “ it all went away / disappeared (thank god!)

[michael arvilla]

* the business model was : copy an already existing product or supplement line (but use cheap inferior ingredients) then market the living fuck out of it! (Hire good looking guys and gals ) give them all “ discount codes “ … make a clause in their contract they have to post / promote said company… multiple times daily! Go to expos and contests and act like “ VIP Rock Stars” spare no expense so everyone wants to “ be a part of it/ be on the team! .. make stupid videos on a rented yacht with tons of half naked girls… rake in the money while you can then quickly /quietly fold the company while owing everyone money! Bingo ! Bang Energy and Shredz business model!

[ThisisOverload]

I haven't consumed an "energy" drink in over 15 years.

Why are people interested in turning their heart into a speed bag?

[G_Thang]

* the business model was : copy an already existing product or supplement line (but use cheap inferior ingredients) then market the living fuck out of it! (Hire good looking guys and gals ) give them all “ discount codes “ … make a clause in their contract they have to post / promote said company… multiple times daily! Go to expos and contests and act like “ VIP Rock Stars” spare no expense so everyone wants to “ be a part of it/ be on the team! .. make stupid videos on a rented yacht with tons of half naked girls… rake in the money while you can then quickly /quietly fold the company while owing everyone money! Bingo ! Bang Energy and Shredz business model!

He used Dolly in some of his early marketing.   Basically, he picked up where Opreme failed but provided him with the template.   Both Florida based.

https://vimeo.com/77169376

[pamith]

I tried bang before...never again!

[Bevo]

Arvilla called this shit weeks ago! Guy has an eye for market behavior while prowling the food court

I liked it better when Mike used to prowl Laura’s vagina

[Bevo]

* the business model was : copy an already existing product or supplement line (but use cheap inferior ingredients) then market the living fuck out of it! (Hire good looking guys and gals ) give them all “ discount codes “ … make a clause in their contract they have to post / promote said company… multiple times daily! Go to expos and contests and act like “ VIP Rock Stars” spare no expense so everyone wants to “ be a part of it/ be on the team! .. make stupid videos on a rented yacht with tons of half naked girls… rake in the money while you can then quickly /quietly fold the company while owing everyone money! Bingo ! Bang Energy and Shredz business model!

Pj and singerman could have done just that with half the effort but instead both being dumb asses landed them in prison instead

[wes]

I have a few cups of coffee before I train, which I enjoy.....fuck the overpriced and overhyped nonsense and over these types of drinks and fuck the snake oil salesmen who promote and make millions off the crap too.

[BB]

Jack at the Weider Muscletech VPX labs checking quality -

.

MC O-Woc-e-woc about to kick an ill verse -

.

Owoc with ne'er-do-well -

.

Fake O'hearn repping the Bang -

.

[Irongrip400]

There’s a girl that Marty posted about years ago, she was underage and posted racy pics and they got posted on bodybuilding.com. Anyway, she’s a rep for them now.

[Rambone]

Sipping on a peach mango Bang as I read this thread

… LOL Chris! …this fucktard WAs everywhere! (Any halfway decent looking whore on instagram was “ sponsored/ on the team!” )   Made a lot of money (annoying the fuck out of us!) then just like “ Shredz “ it all went away / disappeared (thank god!)

Haha speaking of whores, where’s that hot, young whore that was supposed to move in with Matt? Where are we at with that whore? I fear we are stuck in the make believe stage

[Mr. Zimbabwe]

* the business model was : copy an already existing product or supplement line (but use cheap inferior ingredients) then market the living fuck out of it! (Hire good looking guys and gals ) give them all “ discount codes “ … make a clause in their contract they have to post / promote said company… multiple times daily! Go to expos and contests and act like “ VIP Rock Stars” spare no expense so everyone wants to “ be a part of it/ be on the team! .. make stupid videos on a rented yacht with tons of half naked girls… rake in the money while you can then quickly /quietly fold the company while owing everyone money! Bingo ! Bang Energy and Shredz business model!

Solid post Mike!!  Accurate too!  I met Owac many times in the fitness biz and he came across as very creepy!

[LurkerNoMore]

What was the outcome between Bang and the other twin Reign.  Same flavors, color scheme, basic design, etc...

[deadz]

Seems like Jack has made the same negative impression on many.

[Kwon_2]

So what's new with Bang?







Bootyrific Bang Energydrink Video

OWOC BANG VID

[MCWAY]

They're too expensive, especially since grocery stores (i.e. Wal-Mart) has had clearance sales on supplements, including pre-workout drinks.

I got two jars of Redcon's Total War: One for $15, the other just a week later for $10. And I just got a brand from Vitamin Shoppe's brand, Pure Athlete, for $7.50.

[Grape Ape]

I have a few cups of coffee before I train, which I enjoy.....fuck the overpriced and overhyped nonsense and over these types of drinks and fuck the snake oil salesmen who promote and make millions off the crap too.

Always coffee for me.

If I need a boost, two tablespoons of honey as well.

Seems to work fine.