Damn, you guys sound like you're menstrating.
Take a deep breath. Re-read. Just watch the guy. See if he is being entirely altruistic, or if he's going to exploit this for profit.
It looks like a well-constructed marketing platform. Increase visibility with commercials in Jan, do an extremely public good-cause action in Feb, then either A) Sell way more at the expos or other outlets, or B) Use this new media capital to push an anti-steroid agenda in front of the cameras at this years' ASC
If Lou was truly all about charity, he wouldn't have been charging these same kids $20 per autograph for the last 15 years.