CT Fletcher and Rich Piana are prime examples of individuals that have used social media to reinvent themselves and garner huge followings. Facebook and Instagram are the platforms that have made them relevant. Rich is in his forties and CT is in his fifties so age is not a barrier if one wishes to create a new online persona. Many don't know that CT had open heart surgery in 2005 and has a prosthetic mechanical aortic heart valve. In addition to that he had a coronary stent implanted about a year ago.
We all know Rich's story and his ever growing PMMA filled arms (and other body parts). He is the modern day Greg Valentino with a Mutant sponsorship and his own lines of clothing.