What the mods need to do is review all IP addresses and BAN anyone who has more than 1 account here.
It's very simple, but they won't do it... why?
Usually brings traffic to the forums.
Just like in the UFC, if a certain person (thats marketable, aka being "Hot Stuff") brings in numbers aka butts in seats (making money for the company), they can say pretty much whatever they want without being reprimanded, while someone who doesnt bring in the numbers and has a very dull personality thats hard to market, can be reprimanded for saying half the shit. (Even whilst being on Hot Stuff and Ultimate Orange)
ESFitness (or the person behind the account) is Getbigs Conor McGregor at the moment.
Some gimmicks work and some don't.