Bob and Shawn's got game, no doubt.
Cicherillo needs to find a guy who can do the Athlete Repping instead of him, and start concentrate on his own career 100%.
Cicherillo having loyalties is a integrity and credibility problem, and Shawn Ray has the freedom of being much more outspoken.
I hope Cicherillo will disassociate himself with IFBB, and hence become more independent. He's really good at what he does for the BB.com.
His piece with Schlierkamps pre-contest training was great, to just give an example.
YIP
Zack