He didn't win because he is a turd, nothing more. The fact that he was a successful CEO only helped him.Other reasons he lost:47% commentPatsying out in the final 2 debatesToo moderate for many repubs to vote for him
to vote obama, one had to admit they were okay with obamacare, benghazi, etc.to vote romney, one had to admit they were okay with the 47% tape, the lies, ,the flipflops, romneycare, gun bill, etc.