Thats horseshit........the trainer and your target market are going to determine what type of clients you get...NOT freaking equipment!!
So if I put a bunch of tractor tires, dumbbells that go up to 250 pounds, 4 Squat Racks, and a Forza Rack in my facility....I'm going to get a bunch of 60+ senior citizens and some housewives???
The first thing a prospect looks at is the equipment because that's what they see when they walk into a facility. They look at the equipment, pictures on the wall, how clean the facility is, what amenities it has, etc. Your facility will determine your clientele much more than the trainer itself. Serious Powerlifters expect to see Forza Racks and competition bench presses while senior citizens and housewives want shiny expensive equipment with a weight stack.
So give me a break, Joe, that's just common sense