Michael Bloomberg has spent $120 million on ads since jumping into 2020 race last month: reportShira Tarlo
December 26, 2019 9:39PM (UTC)
Former New York Mayor Michael Bloomberg has reportedly spent about $120 million on digital and television advertising since jumping into race for the Democratic presidential nomination late last month.
In the three weeks since he entered the content, Bloomberg has spent more than $120 million on television and digital advertising, according to Politico. The candidate has focused on Super Tuesday states like California and Texas instead of the early nominating states of Iowa, New Hampshire, Nevada and South Carolina. He has also reportedly poured cash into Florida, which votes one week after Super Tuesday and has 219 delegates up for grabs.
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Bloomberg has reportedly outspent all of his competitors, including Tom Steyer, the other billionaire in the 15-member Democratic primary field. Steyer, for his part, has spent roughly $83 million on ads since throwing his hat in the ring in July, Politico reports. Unlike Bloomberg, Steyer has focused on targeting the four early-nominating states.
The next higher spender in the 2020 contest is South Bend Mayor Pete Buttigieg, a non-billionaire. Buttigieg has reportedly spent $19 million.
Several 2020 Democrats have lamented Bloomberg's and Steyer's early access to campaign cash. Sen. Elizabeth Warren, D-Mass., for one, took aim at Bloomberg's ad spending with a spot on Bloomberg TV, which the former mayor owns.
https://www.salon.com/2019/12/26/michael-bloomberg-has-spent-120-million-on-ads-since-jumping-into-2020-race-last-month-report/